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Marketing and communications manager   
 

Site: United States of America, New York, New York
Date: 22/10/2019
Sector: Architecture/Interior design
Role: Marketing / PR
activities 

Job ad description

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On behalf of our client, an International high end furniture design company, In Job New York is looking for a

 

MARKETING AND COMMUNICATIONS MANAGER

 

Reporting to the Managing Director a successful candidate based in New York City will be responsible for the company's marketing strategy in the US as well as for strategic promotional activities and initiatives. 

 

Main Responsibilities:

  • Ability to look beyond traditional marketing initiatives as currently experienced and utilized within the interior design industry. Ability to set the company apart from its competitors  
  • Engage in marketing and sales conversations which require understanding of the diversity of the US market place. Not a one-size-fits-all approach  
  • Create a Marketing Concept which identifies existing and new audiences, identifies the buying/buyers journey and develops a strategy to talk (directly ad indirectly) to target audience
  • Set benchmarks to track success
  • Consolidate and improve buyers journey, showing the right product in the right location (in-store and geographically)
  • Collect and analyze market intelligence information regarding products, sales materials, etc
  • Analyze store performance, product placement, create heat-maps of customer visits ad interview sales staff to improve performance and increase store sales
  • Monitor and study market trends
  • Prepare and manage marketing plans and budgets
  • Develop, plan, coordinate training and prepare training materials for retailers  

Requirements: 

  • Minimum of 3-5 years' experience in a marketing management role  
  • Knowledge of how the "experience economy" is changing both the retail and contract purchasing behavior
  • Team worker, with ability to effectively liaison with sales staff, retail manager and the company's international headquarters and HQ marketing team
  • Understanding of how digital capabilities are altering the marketing playing field and how to use them
  • Charismatic and enthusiastic personality with ability to be analytical and strategic
  • Self-motivated and driven with a proactive approach                                                                                                                               

We offer:

  • Competitive compensation package
  • PTO/Vacation Plan
  • Growth opportunities
  • Full time, Permanent Position
  • Location: Manhattan,  NYC

We are an equal opportunity employer

More details

Vacancies:1
Work experience:3-5 years
Job type:Permanent job

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